Branding, Copyrights, Trademarks & Logo Usage

Standard Operating Procedure

Effective of April 17, 2008

Rationale

To provide the membership clarity on the usage of JSC or their partners logo and branding.

Copyrights

Unless otherwise noted, all materials (printed, written, wearable etc) and publications, including web sites and emails, are protected as the copyrights, trade dress and/or intellectual properties owned by Jamestown Soccer Club (JSC). Such intellectual properties may not be reproduced or used by others without the express written permission of JSC Executive Director or JSC Committee. All rights not expressly granted are reserved.

Trademarks

The JSC, trademarks, logos, services marks, brand identities, titles, trade names, graphics, designs and copyrights (collectively the “Trademarks”) are protected intellectual properties that are both registered and unregistered Trademarks of JSC, its affiliates and others. Nothing used on clothing, uniforms, publications, web sites or other materials shall be construed as granting, by implication or otherwise, as a license or right to use any JSC Trademark by third parties (Third party examples would include but are not limited to: printers producing player profiles, vendors providing teams with fund raising goods, training T-shirts with sponsors logo, etc).

Jamestown Soccer Club Logo

The JSC Logo is only available via authorized usage by JSC affiliated teams and certain pre-authorized suppliers and vendors. Unauthorized use of the JSC Logo is strictly prohibited.

The JSC Logo is to be recognized as the official club logo and if used, it must be presented in its entirety without modification, on such merchandise and/or materials including but not limited to the following:

• Soccer uniforms and other apparel, bags, hats, pins, patches, etc.

• Press releases and newsletters

• Posters, banners, field boards

• Print or broadcast ads

• Electronic mediums, websites, on-site signage

• Registration forms, applications, etc.

• Marketing or informational brochures and materials

Logo Usage by Jamestown Soccer Club Teams

Current JSC Officers and member teams of JSC are granted a limited license to use the JSC Logo for identification purposes as long as the logo is not altered or combined with other symbols, nor used in a manner inconsistent with the goals and mission of JSC. This limited license may be revoked at any time by JSC for individuals or teams who, in the opinion of JSC, do not adhere to JSC policies. In such instances, and upon the written or oral request of JSC, all usage of the JSC Logo and JSC name must cease immediately.

All current JSC teams are further permitted to use the JSC Logo in true form on Team Tents, Practice T-Shirts, Scrimmage Vests, Team and Team Sponsor banners and signs, as well as on Sponsor Recognition plaques and similar gifts.

Logo Usage for Commercial Purposes Requires Written Permission
The JSC Logo is a valuable property of the JSC, and revenues generated by sales of JSC Logo-bearing items are strictly subject to the direction and control of JSC. JSC teams may NOT use the JSC Logo for any commercial purpose whatsoever (i.e., the purchase or sale of shirts, jackets, caps, towels, scarves, blankets, umbrellas or other items bearing the JSC Logo) without first receiving the prior written permission of the JSC Executive Director.

Authorization can be obtained though submitting a request to Alan Foy at afoy@jamestownsoccerclub.com. Upon authorization of this request a logo will be electronically provided to the parties requiring its usage.

Note - Teams should not place Purchase Orders with vendors for any JSC Logo bearing items prior to gaining written approval (which may be approved or denied) of JSC. Any written permission granted for such limited commercial purpose may be revoked at any time by JSC for individuals or teams who do not adhere to JSC policies.

Logo Use Specifications

The JSC Logo must always be used in the same proportions. It is intended to be used as a unit, and it must not be altered or modified from its standard form.

All applications of the Logo must use all colors properly as outlined. No other colors may be substituted in a color rendition. For non-color renditions, either 100% black or 100% white is acceptable. If Logo is presented in 100% white, it can only be placed on a solid dark background. If Logo is presented in 100% black, it can only be placed on a solid light background.

Club Sponsors

As JSC acquires Club Sponsors, use of the club sponsor’s logo may be granted for marketing materials and apparel. Use/placement of the presenting sponsor’s logo is subject to the following:

• All Sponsor logo usage must be submitted for approval prior to any use in conjunction with the JSC Logo, JSC Team Uniforms, Team Banners, Tents or media materials including player profiles.

• The size of the presenting Sponsor’s logo cannot be larger than the size of the JSC Logo.

• Placement of both logos must be indicated when submitted.

Branded Apparel

The JSC Logo is required on all club merchandise including but not limited to: Uniforms, T-shirts, sweatshirts, jackets, sweaters, hats, towels etc. When screened or embroidered on apparel items, the Logo must be at least2” wide. For all apparel purchases or for fundraising wearable items or donated apparel, club approved merchandise must be used and supplied by an authorized vendor. For information regarding authorized vendors please contact Alan Foy at afoy@jamestownsoccerclub.com